Strategic Communications Consulting Services

What do you mean by “Strategic Communications”? 

When we talk about “strategic communications” we’re not only talking about good writing.

A fantastic blog post, written for the wrong audience and distributed in the wrong way, isn’t worth much. Communication is only effective if it connects with the target audience(s) and compels them to take the desired action.

Communications are strategic when they are crafted with:

• a specific audience(s) in mind,

• clear objectives,

• accessible language, and

• a distinct voice, tone & style.

With everything we do, we consider audience, style, voice and tone, and overall goals as an essential starting point before we craft any communications. 

If you’re consultants, does that mean you just deliver a Powerpoint and walk away?

First, we would never use Powerpoint.

Second, no.

Depending on the task, we may be engaged for high-level strategy (that yes, may come in presentation form). Or we may be doing detailed audits, crafting language, or writing final copy.

More often than not, it’s a combination of both.

It may not always make sense for us to do the most nitty gritty tasks, but we care that the strategies we build with our clients can actually live in the world.

Do you do PR?

A cohesive communications strategy is necessary for PR to be effective.

Without understanding your goals, key messages, and target audiences, it’s not only impossible to create pitches that are sticky, it’s a waste of a PR moment.

We do not manage media relations ourselves but we can help get you — and your materials — PR-ready.