ASTEP
ASTEP (Artists Striving to End Poverty) is a New York-based arts nonprofit that creates arts-based workshops and camps for school-aged children.
ASTEP is a small arts nonprofit with a global reach — and a lot of friends on Broadway. They completed a new Strategic Plan, but needed to translate those high level goals into a concrete approach. ASTEP brought us on for our strategic communications services so we could help their team align around this new vision. We developed a workshop designed to build consensus, and laid the foundation for a concrete communications plan.
As always, we started with research. While preparing a half-day interactive workshop for their staff, we:
reviewed their current site and marketing materials in detail,
analyzed their competitors and peer set, and
developed activities to help define their purpose and audiences.
The workshop focused on uncovering areas of consensus and also understanding where the core team was not aligned.
Following the workshop, we synthesized all of the information we had gathered and the workshop materials into a comprehensive findings document. We then developed a detailed Action Plan focused on their brand and communications.
With each of our four core recommendations, we outlined our rationale and how to move forward, along with timeline estimates and a suggestion of how to phase the steps.
ASTEP is now working to implement our recommendations.
SERVICESPeer & competitive analysis
Communications audit
Half-day interactive workshop
Research Findings Report
Communications Action Plan