EL Education

Workshops & TrainingsNonprofits
Written By Rachel Crawford

EL Education is a national nonprofit organization focused on raising student achievement in the U.S.

An image of EL Education’s website with a young child smiling into the camera and holding a red folder. The headline reads Our model has transformed schools across the country.

On the cusp of a massive website redesign, EL engaged us to conduct a digital accessibility training for their communications and marketing staff.

In this custom workshop, we took the EL team through a series of interactive exercises. Over 3 hours, we explored the basics (and beyond) of digital accessibility. This workshop was designed especially for all non-technical team members responsible for writing, designing, producing, or uploading content for a website. 

The session was divided into four main sections:

  1. Types of disabilities

  2. Understanding assistive technologies

  3. Accessibility and the law

  4. Accessibility principles in action

    • Research & Strategy

    • Visual Design

    • Content & Media

    • Implementation

Contact us to learn more about our accessible communications trainings >

A slide from the workshop citing disability statistics. 61 million adults in the U.S. live with a disability. 2 in 5 adults age 65 years and older have a disability. 1 in 4 women have a disability. 2 in 5 non-Hispanic American Indians / Alaska Nativ…
A slide from the workshop that reads Why is structured content important? It improves accessibility. It improves SEO. It makes content reusable and more flexible. It enables better search, browsing, and filtering. It better supports the way users re…

A few slides from our digital accessibility training

“I thought the workshop was beautifully run, the exact right balance of example and detail and providing the big picture, while also being supportive of folks in the room who weren’t as fluent in accessibility.” 
— Kat Klopp, Director of Marketing & Communications
A slide reading Meaningful link text. Links need meaningful text (no more “read more” or “learn more”). Underline links so they stand out from surrounding text.
A slide explaining how to write alt text. An image with three ways to describe it. Not great: “Brownies”. A little better: “Chocolate brownies with strawberries on top.” Even better: “A stack of chocolate brownies with strawberries on top, dripping …

A few slides from our digital accessibility training

SERVICES

  • 3-hour remote digital accessibility training

  • Airtable base with links to additional resources & tools

  • Checklist of accessibility needs to keep in mind

  • Full workshop presentation

  • Digital accessibility consulting

Rachel Crawford
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